Direct, Write, DESIGn, Produce & Collaborate. 


Our creative partnership started in 2004 at Newspeak Agency where we discovered a shared passion for storytelling, filmmaking and design. In 2015 after a few long talks we decided to embark on a new creative adventure, which we call Hooligan&Co. Since our new reincarnation we have produced and continue to produce, write, and direct scripted and non-scripted narratives, documentaries, integrated marketing spots, digital campaigns and commercials. Our goal is to extend our creative vision and passion to brands, agencies and organizations, by creating content that captivates, inspires, awes and speaks.  


Erik Montovano was born in New York and is a graduate of School of Visual Arts in New York City. Erik is a multi-award-winning creative and live-action director. Erik’s love for all forms of the moving image and his training as a graphic designer culminate into a unique visual aesthetic that he applies to design and filmmaking.

As a designer Erik has designed, branded and directed Film Titles, Images Spots, Brand Ids, and Promos for CNBC, Comedy Central, HBO, MTV, Showtime and VH1. In addition, Erik has designed and directed visual identities for musicians at Def Jam and GOOD Music, for corporations and non-profits. He has won numerous excellence awards from the American Institute of Graphic Arts, the Broadcast Design Association, the Type Directors Club, the New York Festival and Graphis Magazine.  Erik’s work has been featured in numerous national and international creative publications.

As a filmmaker Erik has directed and produced commercials, documentaries, promotional campaigns, music and branding videos for Kanye West, Big Sean, John Oliver, Cyndi Lauper, the American Symphony Orchestra, Bloomberg and the Metropolitan Opera. Erik recently directed, produced and completed a series of short films, titled Cella, Jane, Violeta, and a television pilot titled MoGraph.


ANDREEA PRICHEA/ Executive Producer & writer

Andreea Prichea was born in Bucharest, Romania and prior to moving to the United States Andreea lived in Germany and Italy. Andreea graduated from Baruch College in NY and holds a M.A. from The Graduate Center (CUNY). Prior to working at Newspeak Agency and Hooligan&Co. Andreea worked as an advisor to several software and web development startups.

As an Executive Producer at Newspeak Agency Andreea produced Graphic Packages, Ids, Show Opens, On-Air/Off-Air promotional campaigns and music videos for numerous production companies and television networks. Throughout her career Andreea has worked with some great clients, ranging from BMW, Bloomberg, Pfizer, Verizon, to Turner Broadcasting System and Viacom.

From 2004-2006 Andreea was the acting Managing Editor for the academic publication, the Philosophical Forum. Since 2006 Andreea is an Adjunct Professor at Baruch College where she teaches Ethics, Philosophy, Logic and Moral Reasoning.

Andreea’s passion for design, film, philosophy and storytelling together with her background as a producer has resulted in co-founding with Erik Montovano of Hooligan&Co.where she has written and produced commercials, short films, live action, scripted and unscripted narratives.